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Jodena Consulting Blog

August 15, 2016

A Necessary Discipline

Filed under: Uncategorized — Mayer A. Levitt, DMD @ 8:11 am

I have always been of the belief that if early on – probably by age 30 – you start “saving your age in thousands” in a qualified retirement plan – e.g. 31K at age 31, 32K at age 32, etc. – and you continued to do that for the next 35 years – you would accumulate enough money to comfortably retire at age 65. That amount would easily be in the three and half  to $4 million range – even with conservative return expectations of 5%.

Financial Analysis of Retirement Saving

You could then continue to maintain your current lifestyle and work because you want to and not because you have to. I’m speaking from my own personal experience and my observations of successful clients over these many years.

In my opinion, qualified (approved by the US tax code) retirement plans are like the eighth wonder of the world! The amount of the contribution you make to the plan shelters your taxable income for State and Federal. So if your W-2 income was 250K and you made a contribution of 40K, your reported taxable income would be 210K. The money contributed to the plan grows and compounds tax-deferred until the money is withdrawn. You pay ordinary income tax on the amount of the withdrawal when it is made. Contributions that you make for staff are fully tax deductible as a business expense.

If you are lucky enough to have started down this path an early age, you are to be congratulated. Just continue to stay the course. But many doctors were not that fortunate. Maybe they were uninformed – or didn’t have the discipline to save – or simply didn’t have the money available. Now they are age 45 or 50 – finally have more disposable income – and are recognizing they are seriously behind the curve on retirement planning. How do you catch up?

There are two types of qualified plans: defined contribution or defined-benefit. 401(k) plans seem to be the most popular and they are a type of defined contribution plan where employers can match their employees’ contribution up to a certain percentage and also make additional contributions under a profit-sharing feature. For 2016, the maximum allowable employer/employee contribution limit is 53K or 59K for those over age 50.

A defined benefit plan is a cash balance pension plan under which an employer credits a participant’s account with a set percentage of his or her yearly compensation. This can be paired with a 401(k). It often is a fabulous strategy for older doctors much closer to retirement age than their employees. With a favorable census, you have the opportunity to annually put away 100K or more. The plan by law must stay in place for at least three years. When the doctor retires, the plan can be terminated, and the monies that have accumulated for the doctor and for the staff can be moved into an IRA.

The rules and limits on retirement plans change frequently. You need a true expert in this field to advise you. And I would choose this person separate and apart from a financial advisor who would be making investment choices.

According to recent statistical data,  if either you or your spouse live to age 65, at least one of you will live to age 90! And just in case you forgot, it takes a lot of money to live well. So do yourself a favor and at least get informed. I highly recommend Seth Larner at Compass Retirement Consulting Group. You can call Seth at 603-661-9330.

August 2, 2016

No Need to Win the Lottery

Filed under: Uncategorized — Mayer A. Levitt, DMD @ 8:02 am

It is a privilege to work, and don’t let anyone tell you differently. But the best scenario – especially when you are older and getting closer to the end of a clinical career – is to work because you want to work and not because you have to work.

One of the major reasons that we remain in a “seller’s” market for dental practice transitions is that there are fewer practices for sale than the number of doctors looking to buy. Many doctors who were planning to retire at 65 have come to the realization that they can’t afford to sell and still maintain their current lifestyle. For the first 11 years of the 21st century, the stock market was a bitter disappointment with essentially no growth. And many doctors, understandably nervous when the market crashed and lost so much value in 2008 and 2009, sold to protect their portfolio but unfortunately never bought back in as the market totally recovered.

So age 75 or 72 has become the new 65. Doctors continue to have to work longer than they ever thought they would. For whatever reason – bad advice, bad execution, lack of understanding – these professionals never anticipated how much money they would need in retirement. Life expectancies continue to lengthen. Statistically, if both you and your spouse make it to age 65, one of you will live to 90! And living longer obviously requires lots of cash. So how do you prepare yourself for this challenge? How do you make the supposedly golden years truly golden?

Over the next few months, I plan to write a series of blog posts all about ways to aggressively save money. So many of the rules have changed, and more products than ever before are available to the motivated and informed doctor of any age. Stay tuned. As always, I will look forward to your comments.

July 19, 2016

Facebook – Continually Evolving

Filed under: Uncategorized — Mayer A. Levitt, DMD @ 7:00 am

thFacebook made the decision a few years ago that it would suppress the number of people who see the posts on a business page unless you pay to boost the post. This is the classic drug dealer business model – get someone hooked – take it away – and they will pay. It still benefits business pages to reach the audience that has LIKED the page since these folks have “opted in” to be marketed to. As dentists, we have to decide what to post and what to promote. You should understand that a boosted post receives about 500X the exposure of a non-boosted post.

While Facebook allows boosted posts to be somewhat targeted to an audience, those targeting opportunities are far fewer than if you used Facebook Ads. An ad campaign is a step up in cost and involvement. For those ads, in the past, Facebook would allow you to target based on age, relationship status, geography, and the likes and interests. While these are great ways to target an audience, it still was  very broad targeting and could present challenges to an advertiser.

In the last few months, Facebook has made changes to its Ad Platform and now lets advertisers get really specific when it comes to targeting. Now you can target by household income. You can also now target people by where they work and even their job title. This is pretty exciting stuff! For dentists trying to promote more expensive procedures like implants, veneers, and adult orthodontics, you now have the ability to specifically hone in on prospective patients like never before and really speak to them and tell your story.

Marketing on Facebook is undoubtedly going to continue to get more expensive as more people realize the value it holds. There has never been a better time to utilize this platform to increase brand recognition and tell your audience why your practice is the best practice. That being said, I believe it is tough to do this on your own. Unless you are extremely Internet and social media savvy, you need a real Facebook expert to help you decide on a program and a budget. I continue to recommend Heather LoGrippo, founder of Expose Yourself Public Relations. She can be reached at 617-957-3868 or exposeyourselfpr.com

 

 

July 7, 2016

Wouldn’t This be Nice

Filed under: Uncategorized — Mayer A. Levitt, DMD @ 8:59 am

Screen Shot 2016-07-06 at 7.08.33 PMThis is my 20th year working full-time as a dental practice management consultant. If I had to make a decision about the most common “issue” that I witness in a dental practice, it would be the inability of the “back” and the “front” to get along and work in a harmonious and supportive relationship. Honestly – no other “issue” is even close! While it is rarely a flat out war, it is definitely prevalent in varying degrees.

It defies logic. It remains a continuing source of frustration to the doctor/owner. Why can’t these kids play happily together in the same sand box since they are all so capable of performing their own jobs?

Perhaps part of the reason is that the jobs and responsibilities of the administrative staff and the clinical staff are so different. And doctors are usually much more in sync with the clinical staff because they work together in the back. Frankly, many dentists I see are unaware and somewhat unappreciative of the tasks that are performed at the front. So unwittingly, the doctor may be contributing to the problem.

On a typical day, clinical staff complete their tasks – take care of their patients – clean up – and then go home. The staff at the front could work 24/7 and they would still never finish everything on their plate.

Clinical staff in the back – even though they are usually only taking care of one or two patients at a time – are often burdened with reassuring frightened patients or trying desperately to stay on time . Meanwhile, staff at the front are juggling a multitude of tasks. The phones are ringing constantly with questions about insurance, billing, new patient inquiries and changes of schedule. These calls all need to be fielded and responded to at the same time that routine day to day tasks have to be accomplished.

Here are my ideas for solving the dilemma.

1. Switch roles for a day. I believe a lot of problems come from a lack of understanding of other people’s jobs. Let the front desk person observe first hand why the back needs to be given more than a five minute notice that the ten o’clock patient scheduled for a crown prep has been replaced by someone needing molar endo. Let the clinical person understand why the front desk person needs to be informed that a discount was offered BEFORE she starts making the financial arrangements.

2. Have the doctor assume more ownership of the problem. The doctor is the leader of the team. He or she is responsible for creating a happy work environment. The doctor must avoid favoritism of the clinical team and start showing more respect and admiration for the job performance at the front.

3. Institute a bonus/incentive plan for staff. This forces people to work together or suffer the consequences.

4. Focus on having a dynamite morning huddle. It is by far the best way I know to successfully plan for the day ahead while at the same time review the previous day and learn from that experience.

This shouldn’t be so difficult. It is by no means rocket science. In fact, I would reduce this problem to its core by simply challenging everyone to be professional, respectful and mature. Accept the challenge. Eliminate the pettiness and the blaming. Play peacefully in your sand box.

June 22, 2016

Graduation Day

Filed under: Uncategorized — Mayer A. Levitt, DMD @ 9:00 am

Screen Shot 2016-06-21 at 7.41.55 PMI love the month of June! The snow and cold of winter and the dreariness of spring turn into eye candy with flowering trees and bushes, spectacular annuals, and emerald green grass. It is also the time for graduations from high schools and colleges. Kids with their life and future before them – the world their oyster – listen to inspirational and motivational themes: Don’t be afraid to shoot for the stars. Don’t ever give up – the old story of if you get knocked down seven times you get up eight. Don’t ever let anyone tell you that you won’t succeed.

So what if you could imagine yourself now –working in the dental profession – attending that very same graduation, listening to those same themes. Of course you are now older and hopefully a lot wiser with years of life experience under your belt. But maybe you are burned out, or tired, or jaded. Why not use this as a good time to rededicate yourself to being the absolute best dentist you can be. Or the most talented and helpful team member – whatever your job in the practice.

Mohammed Ali recently passed away. One of the greatest fighters all time, Ali is even more famous for his courageous battle with Parkinson’s disease. He wrote these amazing words that totally reinforce the graduation message. “Impossible is just a big word thrown around by small men who find it easier to live in the world they’ve been given than to explore the power they have to change it. Impossible is not fact. It’s an opinion. Impossible is not a declaration. It’s a dare. Impossible is potential. Impossible is temporary. Impossible is nothing.”

The lyrics of Oscar Hammerstein from The Sound of Music convey the same indomitable spirit. Climb every mountain. Ford every stream. Follow every rainbow. Till you find your dream.

Hopefully good food for thought for all of us – no matter our age or station in life.

June 6, 2016

Join the Party!

Filed under: Uncategorized — Mayer A. Levitt, DMD @ 8:11 am

Screen Shot 2016-06-05 at 2.17.22 PMOver the past five to seven years in the dental profession, there has been a significant increased awareness and utilization of marketing automation and reputation management companies. These companies automatically and professionally connect with patients via email, text, voice and social. These companies sync with your practice management software to analyze patient data and send the right message to the right patient at the right time.

The savings in time and the increase in efficiency are huge! Instead of front desk staff spending hours on the telephone, scheduled appointments are automatically confirmed in real time by email or text. Other value added services like re-activating overdue patients, collecting reviews, online appointment requests, family messaging, birthday and holiday greetings all happen seamlessly and contribute to keeping a full schedule of patients.

I would like to suggest that one of these companies – RevenueWell – has separated itself from the competition. Here are the reasons why.

• No contract – with the exception of Lighthouse 360 and Yapi, RevenueWell is the only company that operates month to month with no contract. Everyone else requires a one or two year commitment.

• Exclusivity – RevenueWell is built solely and specifically for dentists.

• To my knowledge, RevenueWell is the only company that is able to notify patients of expiring dental insurance benefits.

• RevenueWell has the capacity to send out a welcome packet to all new patients prior to the initial visit.

• RevenueWell has a large library of pre-built campaigns to promote elective services.

• All communications can be customized and edited for any campaign.

While these six features are important, there are two more that alone make this company worth way more than the monthly fee of $299.

• Treatment plan follow up – RevenueWell is the only solution in the industry that monitors your practice software for unscheduled treatment plans and automatically communicates with patients to bring them back into the office. Other companies can send an email telling a patient the practice offers crown services, and maybe attaching a promotion to this communication. RevenueWell can send the patient an email telling them that they need a crown on the lower right first molar, include detailed cost and insurance breakdowns – and even links to relevant Caesy videos that illustrate the procedures you’ve proposed. Very cool.

• Patient reviews – all of the companies automatically encourage patients to post a review following an appointment. These reviews get posted to a microsite hosted by the company with some, but rather minimal, SEO benefit. RevenueWell has a system that explicitly and easily helps the patient to re-publish their review on Google or Yelp. Reviews posted on these sites are called “direct reviews” and carry much more weight and relevance.

RevenueWell integrates with the three most popular PMS systems: Dentrix, Eaglesoft, and PracticeWorks. My clients report a high level of satisfaction with the product and are especially impressed with the consistent customer service experience and technical support. Michelle Gabrielson at 770-840-5342 will be happy to schedule a demo.

 

May 24, 2016

WHY AM I TALKING?

Filed under: Uncategorized — Mayer A. Levitt, DMD @ 3:42 pm

Screen Shot 2016-05-22 at 12.28.14 PMDr. Abraham Verghesi is a best selling author and world renowned physician. In his book “Cutting for Stone”, he tells his residents that the most important organ in the body is the ear. Why? Because to be a great doctor and exquisite diagnostician,  you must train yourselves to listen to what your patients tell you.

All day long, as dentists, we diagnose dental problems and offer treatment solutions. Our patients seek us out for our ability to provide answers to their questions and concerns. Why is it then that some dentists are more successful than others in convincing patients to accept treatment? Advanced clinical abilities, expertise in multiple disciplines, salesmanship and communication skills are all important attributes for success with case presentation. But I find the most successful docs are the ones who have trained themselves to listen – to listen intently to what their patients tell them, and to truly hear their patients’ concerns, fears, and uncertainties.

It has been said that we have two ears and one mouth so we should listen more than we speak. Isn’t it interesting that the word “listen” contains the same letters as the word “silent”. So the next time that you are having a conversation with a patient, remember the acronym WAIT- Why Am I Talking?

My take away message – participate in the conversation but don’t dominate the conversation. Be interested rather than interesting, and the results will amaze you!

May 9, 2016

Attention Grabber!

Filed under: Uncategorized — Mayer A. Levitt, DMD @ 9:01 am

wizmotions-logo350x63I decided to try something different. If you go to my website – directly in the middle of my Home Page – you can see my brand-new custom-designed animated white board video. Also known as an “explainer video”, this neuroscience based video uses the magic combination of visual storytelling and information to explain how your product or service works in seconds.

According to internetretailer.com, up to 85% of people are more likely to buy a product or service if they first saw an animated explainer video. Viewers retain more information watching the video rather than reading text. The continuous change and movement in the images of a whiteboard animation keeps the viewer’s brain engaged and involved. They are not only just fun and super engaging, but they also convert viewers into action takers like never before.

I hired wizMotions to help me create my own story.

• They have produced over 1500 videos since 2012 including 700 in the last 12 months.

• All of the wizMotions’ artwork is 100% original and hand-drawn. They don’t use clip art like a lot of animation companies do.

• All of wizMotions’ videos are produced in house. They have a team of 20 people, including artists, copywriters, animators, editors, and project managers. They don’t outsource anything to third parties.

• wizMotions offers unlimited revisions to the script storyboard. Many other animation companies start charging after two or three revisions.

• The pricing is totally transparent – very affordable – and published on their website.

• And best of all, their customer service and attention to detail was first rate. I never felt like a small fish in a big pond.

Differentiate yourself from your competition and their old school types of presentation. And remember that Google loves video – so relevant videos posted on your website are a great SEO tool. I can tell you that my experience was extraordinarily positive and amazingly easy. Start to finish, the completed video took two weeks. My total cost was $679.  So call Grant Keller at 732-943-3337 ext. 705 and get started on a fun project that could be a game changer for your dental practice.

 

April 25, 2016

Say Goodbye to Paper

Filed under: Uncategorized — Mayer A. Levitt, DMD @ 8:04 am

Screen Shot 2016-04-23 at 11.13.09 AMOne of the most common events in any dental practice is the new patient visit that begins with a clipboard of forms to complete. Perhaps your practice is progressive and has new patient forms that someone can download from your website, print at home, and bring with them (if they remember) to that initial visit . The common denominator is paper that needs to be either filed into the patient’s folder or scanned into the patient’s digital record.

The team at Ambir Technology has developed software called nForm that totally eliminates the need for paper. The forms are delivered electronically to a tablet (Apple or Android) and the new patient fills out the forms with a stylus exactly as they used to do with a pen. You can even pre-populate some fields on the electronic form to speed up the process. That will eliminate the need for the patient to repetitively provide name, address, and contact information across multiple forms. Once the forms are completed and signed, the patient clicks Submit on the tablet, and the forms are electronically and securely delivered back to the front desk.

The forms are stored in the same place on your server or in the patient’s electronic record as if they had been scanned. But instead, staff save so much time by not having to scan, and the office eliminates the cost of paper and the costs of disposal of sensitive material. You also score a big win for the high tech image your practice projects.

The cost of nForm is a minimal $299/year license fee. Here is a link to some frequently asked questions about nForm. I suggest that you join the next generation of digital document management. Visit the website or call Amanda Plummer at 630-352-3257.

April 12, 2016

One Year Later

Filed under: Uncategorized — Mayer A. Levitt, DMD @ 8:20 am

Phone-and-Computer-3-300x161A little over one year ago, I wrote about an innovative company called Weave. I thought an update would be appropriate because there have been many new positive changes.

The basics are still the same. Weave provides the phones to your office. $349/month buys you unlimited local and long-distance calling, as many lines as you want, as many messages as you want to record, and music on hold. No contract–you can simply return the hardware and cancel at any time. And there is still a 60 day money back guarantee for first time users. Here is what is new.

1. The telephones have been improved and are now the best you can buy anywhere – providing outstanding clarity and fidelity. These new telephones contain an internal 1 gig processor. So the phones do the processing and not the computer, which means you don’t drain the capacity of the office Internet speed.

2. You now have the opportunity–for training purposes–to record both inbound and outbound telephone calls.

3. Weave now provides call tracking for all missed telephone calls.

4. There is a new Weave mobile app. This allows the doctor to see the appointment schedule remotely from a cell phone.  It also allows you to communicate with your patient in a novel way. Even though you physically call from your personal cell phone, it looks to the patient that the call is coming from the phone number of the practice. The same application applies to texting.

5. In the last year, the company has grown from 60 employees to 125, with significant improvement in customer service and technical support.

We all know how challenging it is to get a patient to leave a review–even after they have promised. Demand Force, Patient Activator, Lighthouse 360 and Revenue Well all have programs to solicit reviews, but these are known as “third party reviews” that are hosted on a micro-site controlled by these companies. While these reviews are helpful, they are nowhere near as visible or carry as much weight as a “direct review”. Those are the reviews posted on places like Google, or Facebook or Yelp.

I am thus most excited about a new Weave service called the Review App. This is not included in the standard monthly fee. It costs an additional $100/month. Frankly–for the results it generates–I would pay four or five times that amount! After a patient leaves the office following treatment, they receive a text message asking if–based on their experience–they would feel comfortable referring a patient to the practice. If the answer is yes–and if they have a Gmail account–they are automatically taken to your Google Place Page where they are asked to leave a review. If they do not have a Gmail account, they are automatically linked to the Yelp or Facebook Page of the practice where they are again prompted to leave a review. The entire process is automated and very clever. And the results are fabulous.

Since today it is estimated that 70% of all reviews come from a mobile device, this new Weave app is particularly effective. To find out more about Weave, you can call Monroe McCoy at 801-636-6116.

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