I spend a lot of time in client bath rooms. It comes with the territory. After a sixty to ninety minute drive between offices, at my age, a pit stop is mandatory before beginning our scheduled two hour meeting. And just in case, a quick second stop before driving on to the next office.

An over the top, customer friendly, state of the art bathroom is such an easy and good way to make a positive statement about your dental office. It should be spotlessly clean and well lit – not dark and dingy. Of course, it needs to smell good. Use designer quality fragrant soaps. I would not scrimp on excellent fixtures including a  large mirror. A wicker basket of paper hand towels is a nice touch – not the typical towel dispenser that has a tendency to get jammed. And be sure to provide an assortment of small toothpaste samples, floss, and mouthwash.

Obviously, the maintenance of an elegant bathroom requires a serious commitment from the staff. Create a schedule whereby someone is required to police and tidy up the bathroom every few hours during the business day.

Don’t miss out on the opportunity to hang a few pieces of cosmetic wall art as you market to this captive audience. And for sure – more than anything else – you want to use Charmin or similar quality 2 ply toilet paper. Anything less sends the wrong message – thin, cheap, cost saving.

Spoil your patients with elegant bathrooms and luxurious toilet paper. It is easy to do, and the impression you send is priceless.